The exterior design of the Jetour Shanhai L7 incorporates the aesthetic concept of "symbiosis of mountains and sea." Its front through-type headlights, constructed with 118 high-brightness LEDs, illuminate the road ahead at night with a brightness that surpasses the industry average by 25.8%, providing a clearer and safer field of vision. During the day, the lights and body lines create a "smiling front face." At the rear, through-type taillights enhance the vehicle's recognizability and safety.

The Jetour Shanhai L7's interior features aircraft engine vents, crystal-inspired ambient lighting reminiscent of a mountain and sea painting, and a floating sub-dashboard with physical buttons for core functions. The new car's interior draws inspiration from nature and humanities, offering two contrasting color schemes: "Feng Ya" and "Feng Yu" to meet the diverse aesthetic needs of users.