In terms of appearance, the new RAV4 adopts the Woodland package version of the overseas new RAV4. The new model still features a large-sized grille, making the whole vehicle more imposing, but it adopts a semi-closed design, giving the new car a more trendy feel. The new car features Toyota's signature C-shaped headlight design of the new generation of models, with upper and lower double-layer daytime running lights and LED headlights with lenses in the middle. A camera is also hidden in the grille, providing support for the transparent chassis. A single camera is provided in the windshield, mainly for the driver assistance system.

In terms of interior design, the new model features a significant increase in soft-touch materials specifically for the domestic market, along with more stylish interior color schemes. It offers both all-black and black-and-white color options, a wraparound center console design, and 256-color ambient lighting. The new car is equipped with a 15.6-inch 2.5K narrow-bezel central control screen, an independent LCD instrument cluster, and a new-generation HUD head-up display, supporting intelligent three-screen interaction and featuring the SA8155P cockpit chip.